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QR Codes in Your Marketing Mix
Including Quick Response codes in your cross media marketing mix is important for many reasons – be it increased consumer engagement, an easy way to track consumer behavior and interests and now a...
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Quick Response Codes on Your Coffee
Quick Response codes have been placed on Tim Horton’s coffee sleeves to promote a newspaper, “Gulf News.” This 2D code placement is magnificent – coffee and newspapers go hand-in-hand. With the 2D...
View ArticleMTA Cards Now Ad Space
Print is putting your brand’s message into the palm of people’s hands — literally. The New York Metro Transit Authority is now offering ad space on the front of the MTA subway cards. Chairman of the...
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Direct Mail Friday
Well it is finally Friday and after we spent the week discussing the value and importance of including direct mail in your marketing mix, we decided for your Friday we are going to share with you a few...
View ArticleWho Needs Cash When You Have QR Codes?
In a recent article from QRCodePress.com titled “QR Codes to Replace Cash at Sandwich Shop in San Francisco” discusses a local shop that is implementing an alternative way to pay for food at the...
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Interactive Print Marketing
Last week we discussed the value of interactive print marketing. Today, we would like to share an infographic with you that explains why including interactive print in your marketing mix is so vital...
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A New Approach to Interactive Print
High end brands are using high end interactive print to promote their products and services — they are using new print technology to promote their technology. By using new forms of interactive print,...
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Thanksgiving Marketing
Tomorrow is Thanksgiving. Many of us will be traveling home to see and spend time with the ones will love. Many times, Thanksgiving is overlooked by marketers who tend to spend more time on their...
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Supporting the Businesses that Support our Industry
As many of us in the print and paper industry know, small businesses continuously use direct mail to reach out and communicate with their target audiences. Small businesses boost the economy and many...
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The Power of Print in Cross Media Marketing
There are a lot of ways to communicate with an audience — whether you’re explaining your message through email, social media, or print, it’s important to be confident that your messages are not only...
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